Visual example
What a good LinkedIn looks like
Same guy. Same job. One profile gets recruiter InMails every week. The other hears nothing back. Here's why.
Not this
?
Marcus Bennett 🚀✨💼
Passionate | Results-Driven | Visionary Leader | Tech Enthusiast | Coffee Lover ☕ | #OpenToWork
Greater London Area · 87 connections
About
I'm a hard-working, passionate professional with a strong work ethic and a proven ability to deliver. I thrive in fast-paced environments and enjoy taking on new challenges. Always learning, always growing. Looking for the next exciting opportunity where I can add value and make a real impact. #blessed #grindneverstops
Activity · 12 connections
Marcus reposted this · 6mo
"The best time to plant a tree was 20 years ago. The second best time is now." 🌳 So inspired by this. What do you think?
2 0
No posts in the last 6 months.
Experience
Senior Cloud Engineer
A fintech company
2022 – Present
Responsible for cloud infrastructure and various AWS-related duties. Helped the team with day to day tasks.
DevOps Engineer
A SaaS company
2019 – 2022
Bartender
The Red Lion Pub
Summer 2016
Skills
Microsoft WordTeamworkCommunicationLeadershipTime ManagementHard Working
linkedin.com/in/marcus-bennett-92847362b
Do this
Cloud · DevOps · AWS · Mentoring engineers
MB
Marcus Bennett
Senior Cloud Engineer · AWS & Terraform · I help fintech teams cut deploy time and cloud spend
London, UK · 500+ connections
Stripe-adjacent fintech · University of Manchester
About
- Six years building AWS infrastructure for fintech and SaaS, cutting deploys from 45 min to 6 min and migrating a payment platform with 2M daily users and zero downtime âš¡
- Terraform, Kubernetes, CI/CD, cost modelling and incident response, starting with observability, fixing what wakes people up, then making it cheaper and faster 🔧
- Mentoring 4 junior engineers, two got promoted this year 🌱 📧 marcus.bennett@email.com
Featured
Talk
How we cut AWS spend 24%
Post
Terraform patterns that scaled to 14 engineers
Activity · 1,240 connections
Marcus posted this · 2d
Most "cost optimisation" projects fail because nobody owns them. Here's the 3 numbers I track every Monday before anyone asks 👇
412 38 27 14
Experience
Senior Cloud Engineer
Stripe-adjacent fintech
03/2022 – Present · 4 yrs
- • Led AWS migration of payment platform (2M DAU) with zero downtime over 6-month rollout
- • Cut monthly cloud spend by £38K (24%) by rightsizing EC2 and moving batch jobs to Spot
- • Built Terraform module library adopted by 14 engineers across 3 squads, halving infra ticket volume
- • Designed multi-region failover architecture cutting recovery time from 4 hours to 15 minutes
- • Mentored 4 junior engineers; 2 promoted within 12 months
DevOps Engineer
Mid-stage SaaS · Remote
06/2019 – 02/2022 · 2 yrs 9 mos
- • Rebuilt CI/CD on GitHub Actions. Deploy time went from 45 min to 6 min for 80 engineers
- • Designed K8s autoscaling that absorbed 14x Black Friday traffic spike with zero manual intervention
- • Cut P1 incidents from 9/quarter to 2/quarter through better alerting and runbook automation
- • Automated security scanning in CI pipelines, catching 200+ vulnerabilities before they hit production
Junior Cloud Engineer
Early-stage startup · London
09/2018 – 05/2019 · 9 mos
- • Built monitoring dashboards in Datadog used by 6 engineers for daily standups and incident triage
- • Scripted AWS resource tagging audit that saved 10 hours of manual reconciliation per month
- • Documented onboarding guides reducing new engineer setup time from 3 days to 4 hours
Skills
AWSTerraformKubernetesCI/CDCost optimisationMentoringDatadog
linkedin.com/in/marcusbennett
Why this one fails
- Default grey banner and no photo. Looks abandoned.
- Headline is buzzwords and emojis. Says nothing a recruiter searches for.
- About is corporate filler. No proof. No specifics. No reason to message.
- Only 87 connections. Algorithm won't show his stuff to anyone.
- Last post was a quote repost 6 months ago. Ghost profile.
- Job entries have no bullets, no metrics, no context. Recruiter scrolls past.
- Skills like 'Microsoft Word' and 'Hard Working'. Nobody searches those.
- Default URL with random numbers. Looks unfinished.
Why this one works
- Headline tells a recruiter what you do AND who you help. Not job title alone.
- Custom banner reinforces the niche. Free billboard. Use it.
- About section opens with a hook, then proof. Numbers, not adjectives.
- Featured section pins your best work up top. No scrolling required.
- Posts regularly about the craft. Builds the algorithm and your name.
- Experience bullets mirror the CV. Verb, action, result.
- Skills are technical and specific. ATS and recruiters both search them.
- Custom URL. Looks professional in a signature or on a CV.